Why we buy what we buy: A theory of consumption values

Jagdish N. Sheth; Bruce I. Newman; Barbara L. Gross

doi:10.1016/0148-2963(91)90050-8

Why we buy what we buy: A theory of consumption values

Jagdish N. Sheth
, Bruce I. Newman
, Barbara L. Gross

University of Southern California

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	159-170
Number of pages	12
Journal	Journal of Business Research
Volume	22
Issue number	2
DOIs	https://doi.org/10.1016/0148-2963(91)90050-8
State	Published - Mar 1991

ASJC Scopus Subject Areas

Marketing

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title = "Why we buy what we buy: A theory of consumption values",

author = "Sheth, \{Jagdish N.\} and Newman, \{Bruce I.\} and Gross, \{Barbara L.\}",

year = "1991",

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journal = "Journal of Business Research",

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AU - Sheth, Jagdish N.

AU - Newman, Bruce I.

AU - Gross, Barbara L.

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JO - Journal of Business Research

JF - Journal of Business Research

IS - 2

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Why we buy what we buy: A theory of consumption values

ASJC Scopus Subject Areas

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