Web 2.0 and marketing education: Explanations and experiential applications

Neil Granitz; Stephen K. Koernig

doi:10.1177/0273475310392539

Web 2.0 and marketing education: Explanations and experiential applications

Neil Granitz
, Stephen K. Koernig

Cal State Fullerton

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	57-72
Number of pages	16
Journal	Journal of Marketing Education
Volume	33
Issue number	1
DOIs	https://doi.org/10.1177/0273475310392539
State	Published - Apr 2011

ASJC Scopus Subject Areas

Education
Marketing

Keywords

experiential learning
faculty motivation
social media
technology acceptance
Web 2.0

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10.1177/0273475310392539

Cite this

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Web 2.0 and marketing education: Explanations and experiential applications

ASJC Scopus Subject Areas

Keywords

Access to Document

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