Vigilante marketing and consumer-created communications

Research output: Contribution to journal › Article › peer-review

ASJC Scopus Subject Areas

@article{830acf7bb7964b02abd5bc941abc9708,

title = "Vigilante marketing and consumer-created communications",

author = "Mu{\~n}iz, \{Albert M.\} and Schau, \{Hope Jensen\}",

year = "2007",

month = sep,

doi = "10.2753/JOA0091-3367360303",

language = "English",

volume = "36",

pages = "35--50",

journal = "Journal of Advertising",

issn = "0091-3367",

number = "3",

}

TY - JOUR

T1 - Vigilante marketing and consumer-created communications

AU - Muñiz, Albert M.

AU - Schau, Hope Jensen

PY - 2007/9

Y1 - 2007/9

UR - https://www.scopus.com/pages/publications/34948905302

UR - https://www.scopus.com/pages/publications/34948905302#tab=citedBy

U2 - 10.2753/JOA0091-3367360303

DO - 10.2753/JOA0091-3367360303

M3 - Article

AN - SCOPUS:34948905302

SN - 0091-3367

VL - 36

SP - 35

EP - 50

JO - Journal of Advertising

JF - Journal of Advertising

IS - 3

ER -