@article{a3ce5b13d5264625bbbf41483e9ff359,
title = "Vicissitudes of Desire: A Matching Mechanism for Subliminal Persuasion",
keywords = "attitude change, judgment and decision making, persuasion, priming, subliminal persuasion",
author = "Chris Loersch and Durso, {Geoffrey R.O.} and Petty, {Richard E.}",
year = "2013",
month = sep,
doi = "10.1177/1948550612471975",
language = "English",
volume = "4",
pages = "624--631",
journal = "Social Psychological and Personality Science",
issn = "1948-5506",
number = "5",
}