Values-Based Education for Sustainability Marketers: Two Approaches for Enhancing Student Social Consciousness

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)5-24
Number of pages20
JournalJournal of Marketing Education
Volume37
Issue number1
DOIs
StatePublished - Apr 16 2015

ASJC Scopus Subject Areas

  • Education
  • Marketing

Keywords

  • marketing education
  • nonprofit organizations
  • social consciousness
  • sustainability
  • sustainability marketing

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