Understanding customer choices in e-financial services

Research output: Contribution to journal › Review article › peer-review

Original language	English
Pages (from-to)	43-67+3-4
Journal	California Management Review
Volume	46
Issue number	4
DOIs	https://doi.org/10.2307/41166274
State	Published - 2004

ASJC Scopus Subject Areas

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title = "Understanding customer choices in e-financial services",

author = "Rohit Verma and Zafar Iqbal and Gerhard Plaschka",

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language = "English",

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AU - Verma, Rohit

AU - Iqbal, Zafar

AU - Plaschka, Gerhard

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