@article{9d7fab08938a40bc92838b6ffcfe6420,
title = "The Road Not Taken: Initial Interest Confusion, Consumer Search Costs, and the Challenge of the Internet",
keywords = "intellectual property, trademark",
author = "Michael Grynberg",
note = "Grynberg, M., The Road Not Taken: Initial Interest Confusion, Consumer Search Costs, and the Challenge of the Internet, 28 Seatle U. L. Rev. 97 (2004)",
year = "2004",
doi = "/sulr/vol28/iss1/3/",
language = "American English",
volume = "28",
journal = "Seattle University Law Review",
}