The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation

Yujong Hwang

doi:10.1016/j.chb.2010.07.002

The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation

Yujong Hwang

Kyung Hee University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	1753-1760
Number of pages	8
Journal	Computers in Human Behavior
Volume	26
Issue number	6
DOIs	https://doi.org/10.1016/j.chb.2010.07.002
State	Published - Nov 2010

ASJC Scopus Subject Areas

Arts and Humanities (miscellaneous)
Human-Computer Interaction
General Psychology

Keywords

E-commerce
Gender
Perceived enjoyment
Social norms
Technology adoption

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10.1016/j.chb.2010.07.002

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title = "The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation",

keywords = "E-commerce, Gender, Perceived enjoyment, Social norms, Technology adoption",

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language = "English",

volume = "26",

pages = "1753--1760",

journal = "Computers in Human Behavior",

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T2 - An empirical investigation

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KW - Gender

KW - Perceived enjoyment

KW - Social norms

KW - Technology adoption

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JO - Computers in Human Behavior

JF - Computers in Human Behavior

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The moderating effects of gender on e-commerce systems adoption factors: An empirical investigation

ASJC Scopus Subject Areas

Keywords

Access to Document

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