THE IMPACT OF MARKETING EDUCATIONAL VOUCHERS

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	607
Number of pages	1
DOIs	https://doi.org/10.1007/978-3-319-16937-8_176
State	Published - 2015

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

ASJC Scopus Subject Areas

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title = "THE IMPACT OF MARKETING EDUCATIONAL VOUCHERS",

author = "Petto, \{Anthony C.\} and Ciecka, \{James E.\}",

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