The impact of hyperlink affordance, psychological reactance, and perceived business tie on trust transfer

Kun Chang Lee, Sangjae Lee, Yujong Hwang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)110-120
Number of pages11
JournalComputers in Human Behavior
Volume30
DOIs
StatePublished - 2014

ASJC Scopus Subject Areas

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • General Psychology

Keywords

  • Hyperlink affordance
  • Loss of freedom
  • Perceived business tie between the sites

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