The goReader launch: Developing marketing strategy for an innovative education techonology

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	67-88
Number of pages	22
Journal	Journal of Interactive Marketing
Volume	16
Issue number	1
DOIs	https://doi.org/10.1002/dir.10005
State	Published - 2002

ASJC Scopus Subject Areas

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title = "The goReader launch: Developing marketing strategy for an innovative education techonology",

author = "Muniz, \{Albert M.\} and Walter Billingsley and Tracey Brill",

year = "2002",

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language = "English",

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journal = "Journal of Interactive Marketing",

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AU - Muniz, Albert M.

AU - Billingsley, Walter

AU - Brill, Tracey

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