| Original language | English |
|---|---|
| Pages (from-to) | 11-19 |
| Number of pages | 9 |
| Journal | Business Horizons |
| Volume | 39 |
| Issue number | 2 |
| DOIs | |
| State | Published - Mar 1996 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
The evolving competitive paradigm
Research output: Contribution to journal › Article › peer-review