The determinants of ewom in social commerce: The role of perceived value, perceived enjoyment, trust, risks, and satisfaction

Kamel Rouibah, Nabeel Al-Qirim, Yujong Hwang, Sara Ghasem Pouri

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)75-102
Number of pages28
JournalJournal of Global Information Management
Volume29
Issue number3
DOIs
StatePublished - May 1 2021

ASJC Scopus Subject Areas

  • Business and International Management
  • Computer Science Applications
  • Strategy and Management
  • Management Science and Operations Research
  • Information Systems and Management

Keywords

  • eWoM
  • Perceived Enjoyment
  • Perceived Risk
  • Propensity To trust
  • Social Commerce
  • Trust of Internet

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