The Consumer as Competitor: Key Drivers of Self -- Production Decisions

Lawrence O. Hamer; Gail A. Taylor

The Consumer as Competitor: Key Drivers of Self -- Production Decisions

Lawrence O. Hamer, Gail A. Taylor

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Proceedings of the 2002 AMA Winter Educators' Conference
Volume	13
State	Published - 2002

Disciplines

Business

Cite this

@article{13ee393be97345f08d92927016093153,

title = "The Consumer as Competitor: Key Drivers of Self -- Production Decisions",

author = "Hamer, \{Lawrence O.\} and Taylor, \{Gail A.\}",

note = "Archive of conference proceedings from the AMA Summer Educator's Conference, AMA Winter Educators' Conference, and AMA Marketing \& Public Policy Conference.",

year = "2002",

language = "American English",

volume = "13",

journal = "Proceedings of the 2002 AMA Winter Educators' Conference",

}

TY - JOUR

T1 - The Consumer as Competitor: Key Drivers of Self -- Production Decisions

AU - Hamer, Lawrence O.

AU - Taylor, Gail A.

N1 - Archive of conference proceedings from the AMA Summer Educator's Conference, AMA Winter Educators' Conference, and AMA Marketing & Public Policy Conference.

PY - 2002

Y1 - 2002

UR - https://www.ama.org/academics/Pages/conference-proceedings.aspx

M3 - Article

VL - 13

JO - Proceedings of the 2002 AMA Winter Educators' Conference

JF - Proceedings of the 2002 AMA Winter Educators' Conference

ER -

The Consumer as Competitor: Key Drivers of Self -- Production Decisions

Disciplines

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Cite this