@article{7163748473f54b9ab04434493dc33780,
title = "Reducing online buyers' perceptions of risk: A study of online auctions",
keywords = "Buyer behavior, E-commerce, Market signals, Online shopping, Perceived risk",
author = "Hamer, \{Lawrence O.\}",
note = "(2011). Reducing Online Buyers' Perceptions of Risk: A Study of Online Auctions. Services Marketing Quarterly: Vol. 32, No. 2, pp. 83-95. doi: 10.1080/15332969.2011.557594",
year = "2011",
month = apr,
doi = "10.1080/15332969.2011.557594",
language = "English",
volume = "32",
pages = "83--95",
journal = "Services Marketing Quarterly",
issn = "1533-2969",
number = "2",
}