| Original language | English |
|---|---|
| Pages (from-to) | 81-98 |
| Number of pages | 18 |
| Journal | Journal of Advertising |
| Volume | 35 |
| Issue number | 2 |
| DOIs | |
| State | Published - 2006 |
ASJC Scopus Subject Areas
- Business and International Management
- Communication
- Marketing
Progressive yet traditional
- Stephen K. Koernig
- , Neil Granitz
Research output: Contribution to journal › Article › peer-review