Political marketing: Theory and practice

Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Routledge International Handbook of Consumer Psychology
Publisher	Taylor and Francis
Pages	273-291
Number of pages	19
ISBN (Electronic)	9781317539940
ISBN (Print)	9781315727448
State	Published - Nov 18 2016

ASJC Scopus Subject Areas

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