Political marketing: Theoretical and strategic foundations

Research output: Book/Report › Book

ASJC Scopus Subject Areas

@book{c31340da49bb43cfabda160f3f582c93,

title = "Political marketing: Theoretical and strategic foundations",

author = "Wojciech Cwalina and Andrzej Falkowski and Newman, \{Bruce I.\}",

year = "2015",

month = jan,

day = "28",

doi = "10.4324/9781315701684",

language = "English",

isbn = "9780765622914",

publisher = "Taylor and Francis",

}

TY - BOOK

T1 - Political marketing

T2 - Theoretical and strategic foundations

AU - Cwalina, Wojciech

AU - Falkowski, Andrzej

AU - Newman, Bruce I.

PY - 2015/1/28

Y1 - 2015/1/28

UR - https://www.scopus.com/pages/publications/85062375102

UR - https://www.scopus.com/pages/publications/85062375102#tab=citedBy

U2 - 10.4324/9781315701684

DO - 10.4324/9781315701684

M3 - Book

AN - SCOPUS:85062375102

SN - 9780765622914

BT - Political marketing

PB - Taylor and Francis

ER -