Political marketing: Theoretical and strategic foundations

Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Research output: Book/Report › Book

ASJC Scopus Subject Areas

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title = "Political marketing: Theoretical and strategic foundations",

author = "Wojciech Cwalina and Andrzej Falkowski and Newman, {Bruce I.}",

year = "2015",

month = jan,

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doi = "10.4324/9781315701684",

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