Political Marketing: The Multidisciplinary Approach

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPraeger Handbook of Political Campaigning in the United States
Subtitle of host publicationVolume 1: Foundations and Campaign Media, Volume 2: Messaging, Voters, and Theories
PublisherBloomsbury Publishing Plc.
Pages101-119
Number of pages19
Volume1
ISBN (Electronic)9781440831638
ISBN (Print)9781440831621
StatePublished - Jan 1 2016

ASJC Scopus Subject Areas

  • General Social Sciences

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