Organizational resiliency through practice innovation: forced brand evolution in a prolonged exogenous service ecosystem disruption

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)241-269
Number of pages29
JournalJournal of Service Management
Volume36
Issue number2
DOIs
StatePublished - Apr 8 2025

ASJC Scopus Subject Areas

  • Business, Management and Accounting (miscellaneous)
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

Keywords

  • Brand evolution
  • Innovation
  • Organizational resiliency
  • Practice
  • Practice diffusion
  • Service ecosystems

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