@article{b6255c0edc8241629a7271516a5207c2,
title = "Organizational resiliency through practice innovation: forced brand evolution in a prolonged exogenous service ecosystem disruption",
keywords = "Brand evolution, Innovation, Organizational resiliency, Practice, Practice diffusion, Service ecosystems",
author = "Schau, \{Hope Jensen\} and Ignacio Luri and Akaka, \{Melissa Archpru\}",
note = "Publisher Copyright: {\textcopyright} 2024, Emerald Publishing Limited.",
year = "2025",
month = apr,
day = "8",
doi = "10.1108/JOSM-03-2023-0115",
language = "English",
volume = "36",
pages = "241--269",
journal = "Journal of Service Management",
issn = "1757-5818",
number = "2",
}