@article{c140b583567048cb86809b6509ba725f,
title = "Marketing Strategy: Coming to America: Guidelines and suggestions for a European medical device company wishing to enter the US market",
keywords = "business plan, FDA approval, medical devices, USA",
author = "Leonard Nass and Paul, \{David P.\} and Alexis, \{Gwendolyn Y.\} and Crocker, \{Marilyn C.\}",
year = "2006",
month = jul,
doi = "10.1057/palgrave.jmm.5050039",
language = "English",
volume = "6",
pages = "172--187",
journal = "Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing",
issn = "1745-7904",
number = "3",
}