@article{2cb54e2bba1848aca6e1c3eb319dcef0,
title = "MARKET REACTIONS TO BIG DATA IMPLEMENTATION ANNOUNCEMENTS",
author = "Cheng-Kui Huang and David Wang and Ya-Ting Tsai and Wang, {Tawei (David)}",
note = "Big data implementation recently attracts public's attentions. This study attempts to investigate market reactions to big data implementation announcement by using an event study methodology. Using a sample of 40 companies with big data implementation announcement, we show that, preliminarily, such announcement does not provide value relevant information to the capital market which result in an insignificant stock price reaction.",
year = "2016",
language = "American English",
journal = "Proceedings of the 2016 Pacific Asia Conference on Information Systems",
}