Market-Based Curriculum Revision: A Suggested Process for Curriculum Maintenance

Robert D. O’Keefe; Lawrence O. Hamer

Market-Based Curriculum Revision: A Suggested Process for Curriculum Maintenance

Robert D. O’Keefe, Lawrence O. Hamer

DePaul University

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal for Advancement of Marketing Education
Volume	18
State	Published - 2011

Disciplines

Marketing

Cite this

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title = "Market-Based Curriculum Revision: A Suggested Process for Curriculum Maintenance",

author = "O{\textquoteright}Keefe, \{Robert D.\} and Hamer, \{Lawrence O.\}",

note = "CURRENT \& PAST ISSUES Accepted papers are posted online on an ongoing basis. Volume 25, 2017 Click on 'Issue Tabs' below to view and download articles. Volume 24, 2016 Click on 'Issue Tabs' below to view and download articles. Volume 21, 2013 Click on 'Issue Tabs' below to view and download articles.",

year = "2011",

language = "American English",

volume = "18",

journal = "Journal for Advancement of Marketing Education",

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TY - JOUR

T1 - Market-Based Curriculum Revision: A Suggested Process for Curriculum Maintenance

AU - O’Keefe, Robert D.

AU - Hamer, Lawrence O.

N1 - CURRENT & PAST ISSUES Accepted papers are posted online on an ongoing basis. Volume 25, 2017 Click on 'Issue Tabs' below to view and download articles. Volume 24, 2016 Click on 'Issue Tabs' below to view and download articles. Volume 21, 2013 Click on 'Issue Tabs' below to view and download articles.

PY - 2011

Y1 - 2011

UR - http://www.mmaglobal.org/publications/jame/current-past-issues/

M3 - Article

VL - 18

JO - Journal for Advancement of Marketing Education

JF - Journal for Advancement of Marketing Education

ER -

Market-Based Curriculum Revision: A Suggested Process for Curriculum Maintenance

Disciplines

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Cite this