Loss Aversion for Quality in Consumer Choice

Suzanne Fogel; Dan Lovallo; Carmina Caringal

doi:10.1177/031289620402900109

Loss Aversion for Quality in Consumer Choice

Suzanne Fogel
, Dan Lovallo
, Carmina Caringal

UNSW

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	45-63
Number of pages	19
Journal	Australian Journal of Management
Volume	29
Issue number	1
DOIs	https://doi.org/10.1177/031289620402900109
State	Published - Jun 2004

ASJC Scopus Subject Areas

General Business,Management and Accounting

Keywords

ASYMMETRIC COMPETITION
CONSUMRE CHOICE
LOSS AVERSION

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10.1177/031289620402900109

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title = "Loss Aversion for Quality in Consumer Choice",

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volume = "29",

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AU - Fogel, Suzanne

AU - Lovallo, Dan

AU - Caringal, Carmina

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KW - ASYMMETRIC COMPETITION

KW - CONSUMRE CHOICE

KW - LOSS AVERSION

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JO - Australian Journal of Management

JF - Australian Journal of Management

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Loss Aversion for Quality in Consumer Choice

ASJC Scopus Subject Areas

Keywords

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