Exploring why people spend more time shopping online than in offline stores

Yu Ping Chiu, Shao Kang Lo, Ai Yun Hsieh, Yujong Hwang

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)24-30
Number of pages7
JournalComputers in Human Behavior
Volume95
DOIs
StatePublished - Jun 2019

ASJC Scopus Subject Areas

  • Arts and Humanities (miscellaneous)
  • Human-Computer Interaction
  • General Psychology

Keywords

  • Motivation
  • Perceived search costs
  • Price sensitivity
  • Search behavior
  • Search effort

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