Exploring buyer-seller dyadic perceptions of technology and relationships: Implications for Sales 2.0

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)17-32
Number of pages16
JournalJournal of Research in Interactive Marketing
Volume10
Issue number1
DOIs
StatePublished - Mar 14 2016

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • B2B marketing
  • Buyer-seller sales research
  • CRM
  • Sales 2.0
  • Sales force management
  • Technology expectations

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