@article{9c45fd5c84aa41bf84a9e459d240a422,
title = "Effects of banner Ad shape and the schema creating process on consumer internet browsing behavior",
keywords = "Advertising avoidance, Banner ad, Eye-tracking, Schema creation process, Schema–congruence theory",
author = "Liu, {Chih Wei} and Lo, {Shao Kang} and Hsieh, {Ai Yun} and Yujong Hwang",
note = "Publisher Copyright: {\textcopyright} 2018 Elsevier Ltd",
year = "2018",
month = sep,
doi = "10.1016/j.chb.2018.04.034",
language = "English",
volume = "86",
pages = "9--17",
journal = "Computers in Human Behavior",
issn = "0747-5632",
}