@article{5dd1a0e9f69f40fa97cdb8d3cc87b911,
title = "Dynamic by design: How incorporating dynamism in advertising affects evaluations",
author = "Mourey, \{James A.\} and Elder, \{Ryan S.\}",
note = "Publisher Copyright: {\textcopyright} 2019 the Association for Consumer Research. All rights reserved.",
year = "2019",
month = oct,
day = "1",
doi = "10.1086/705035",
language = "English",
volume = "4",
pages = "422--435",
journal = "Journal of the Association for Consumer Research",
issn = "2378-1815",
number = "4",
}