Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)19-23
Number of pages5
JournalMarketing Letters
Volume31
Issue number1
DOIs
StatePublished - Mar 1 2020
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Keywords

  • Acetaminophen
  • Decision making
  • Emotion
  • Memory
  • Pharmaceuticals
  • Substances

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