DO INVESTORS PREFER NEW OR EXISTING SPONSORSHIP RELATIONSHIPS: EVIDENCE FROM SPONSORSHIP INTERORGANIZATIONAL RELATIONSHIP FORMATION AND MAINTENANCE ON FIRM STOCK RETURNS

Robert D. Evans; George D. Deitz; Daniel L. Sherrell; Richard A. Rocco

doi:10.1080/10696679.2018.1487768

DO INVESTORS PREFER NEW OR EXISTING SPONSORSHIP RELATIONSHIPS: EVIDENCE FROM SPONSORSHIP INTERORGANIZATIONAL RELATIONSHIP FORMATION AND MAINTENANCE ON FIRM STOCK RETURNS

Robert D. Evans
, George D. Deitz
, Daniel L. Sherrell
, Richard A. Rocco

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	329-338
Number of pages	10
Journal	Journal of Marketing Theory and Practice
Volume	26
Issue number	4
DOIs	https://doi.org/10.1080/10696679.2018.1487768
State	Published - Oct 2 2018

ASJC Scopus Subject Areas

Marketing

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10.1080/10696679.2018.1487768

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DO INVESTORS PREFER NEW OR EXISTING SPONSORSHIP RELATIONSHIPS: EVIDENCE FROM SPONSORSHIP INTERORGANIZATIONAL RELATIONSHIP FORMATION AND MAINTENANCE ON FIRM STOCK RETURNS. / Evans, Robert D.; Deitz, George D.; Sherrell, Daniel L. et al.
In: Journal of Marketing Theory and Practice, Vol. 26, No. 4, 02.10.2018, p. 329-338.

Research output: Contribution to journal › Article › peer-review

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title = "DO INVESTORS PREFER NEW OR EXISTING SPONSORSHIP RELATIONSHIPS: EVIDENCE FROM SPONSORSHIP INTERORGANIZATIONAL RELATIONSHIP FORMATION AND MAINTENANCE ON FIRM STOCK RETURNS",

author = "Evans, \{Robert D.\} and Deitz, \{George D.\} and Sherrell, \{Daniel L.\} and Rocco, \{Richard A.\}",

note = "Publisher Copyright: {\textcopyright}, Copyright {\textcopyright} Taylor and Francis Group, LLC.",

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DO INVESTORS PREFER NEW OR EXISTING SPONSORSHIP RELATIONSHIPS: EVIDENCE FROM SPONSORSHIP INTERORGANIZATIONAL RELATIONSHIP FORMATION AND MAINTENANCE ON FIRM STOCK RETURNS

ASJC Scopus Subject Areas

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