Developing new-to-the-firm products: The role of micropolitical strategies

Rajesh Sethi; Zafar Iqbal; Anju Sethi

doi:10.1509/jm.09.0308

Developing new-to-the-firm products: The role of micropolitical strategies

Rajesh Sethi
, Zafar Iqbal
, Anju Sethi

Clarkson University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	99-115
Number of pages	17
Journal	Journal of Marketing
Volume	76
Issue number	2
DOIs	https://doi.org/10.1509/jm.09.0308
State	Published - Mar 2012

ASJC Scopus Subject Areas

Business and International Management
Marketing

Keywords

Micropolitics
Product development teams
Product innovativeness
Resistance
Stage-Gate process

Access to Document

10.1509/jm.09.0308

Cite this

@article{48e04468791c4d3da77ac06f5f0dff2c,

title = "Developing new-to-the-firm products: The role of micropolitical strategies",

keywords = "Micropolitics, Product development teams, Product innovativeness, Resistance, Stage-Gate process",

author = "Rajesh Sethi and Zafar Iqbal and Anju Sethi",

year = "2012",

month = mar,

doi = "10.1509/jm.09.0308",

language = "English",

volume = "76",

pages = "99--115",

journal = "Journal of Marketing",

issn = "0022-2429",

number = "2",

}

TY - JOUR

T1 - Developing new-to-the-firm products

T2 - The role of micropolitical strategies

AU - Sethi, Rajesh

AU - Iqbal, Zafar

AU - Sethi, Anju

PY - 2012/3

Y1 - 2012/3

KW - Micropolitics

KW - Product development teams

KW - Product innovativeness

KW - Resistance

KW - Stage-Gate process

UR - https://www.scopus.com/pages/publications/84859581027

UR - https://www.scopus.com/pages/publications/84859581027#tab=citedBy

U2 - 10.1509/jm.09.0308

DO - 10.1509/jm.09.0308

M3 - Article

AN - SCOPUS:84859581027

SN - 0022-2429

VL - 76

SP - 99

EP - 115

JO - Journal of Marketing

JF - Journal of Marketing

IS - 2

ER -

Developing new-to-the-firm products: The role of micropolitical strategies

ASJC Scopus Subject Areas

Keywords

Access to Document

Other files and links

Cite this