Dazzling Descriptions and Tantalizing Titles: How Simple Versus Complex Course Information Influences Course Selection

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)100-112
Number of pages13
JournalJournal of Marketing Education
Volume44
Issue number1
DOIs
StatePublished - Apr 2022

ASJC Scopus Subject Areas

  • Education
  • Marketing

Keywords

  • course description
  • enrollment intention
  • metacognition
  • perception
  • recruitment

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