‘Connecting the World Through Games’: Creating Shared Value in the Case of Zynga’s Corporate Social Strategy

laura hartman; e. mead; d. christman; p. werhane

‘Connecting the World Through Games’: Creating Shared Value in the Case of Zynga’s Corporate Social Strategy

laura hartman, e. mead, d. christman, p. werhane

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Business Ethics Education
Volume	8
State	Published - 2011

Keywords

technology
Haiti
games
poverty
education

Disciplines

Bilingual, Multilingual, and Multicultural Education
Business Law, Public Responsibility, and Ethics
International Business
Technology and Innovation

Access to Document

fulltext.pdfFinal published version, 980 KBLicense: Unspecified

Cite this

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title = "{\textquoteleft}Connecting the World Through Games{\textquoteright}: Creating Shared Value in the Case of Zynga{\textquoteright}s Corporate Social Strategy",

keywords = "technology, Haiti, games, poverty, education",

author = "laura hartman and e. mead and d. christman and p. werhane",

year = "2011",

language = "American English",

volume = "8",

journal = "Journal of Business Ethics Education",

}

TY - JOUR

T1 - ‘Connecting the World Through Games’: Creating Shared Value in the Case of Zynga’s Corporate Social Strategy

AU - hartman, laura

AU - mead, e.

AU - christman, d.

AU - werhane, p.

PY - 2011

Y1 - 2011

KW - technology

KW - Haiti

KW - games

KW - poverty

KW - education

M3 - Article

VL - 8

JO - Journal of Business Ethics Education

JF - Journal of Business Ethics Education

ER -