Communal consumption and the brand

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Inside Consumption
Subtitle of host publication	Consumer Motives, Goals, and Desires
Publisher	Routledge Taylor & Francis Group
Pages	252-272
Number of pages	21
ISBN (Print)	9780203481295
DOIs	https://doi.org/10.4324/9780203481295
State	Published - Aug 11 2005

ASJC Scopus Subject Areas

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title = "Communal consumption and the brand",

author = "O'Guinn, \{Thomas C.\} and Mu{\~n}iz, \{Albert M.\}",

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publisher = "Routledge Taylor \& Francis Group",

}

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AU - Muñiz, Albert M.

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