Change is the only constant: Advertising, design, and the effects of nonconscious change

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationThe Psychology of Design
Subtitle of host publicationCreating Consumer Appeal
PublisherTaylor and Francis Inc.
Pages264-274
Number of pages11
ISBN (Electronic)9781317502098
ISBN (Print)9780765647597
StatePublished - Jul 24 2015

ASJC Scopus Subject Areas

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

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