| Original language | English |
|---|---|
| Title of host publication | The Psychology of Design |
| Subtitle of host publication | Creating Consumer Appeal |
| Publisher | Taylor and Francis Inc. |
| Pages | 264-274 |
| Number of pages | 11 |
| ISBN (Electronic) | 9781317502098 |
| ISBN (Print) | 9780765647597 |
| State | Published - Jul 24 2015 |
ASJC Scopus Subject Areas
- General Economics,Econometrics and Finance
- General Business,Management and Accounting