| Original language | English |
|---|---|
| Pages (from-to) | 412-432 |
| Number of pages | 21 |
| Journal | Journal of Consumer Research |
| Volume | 27 |
| Issue number | 4 |
| DOIs | |
| State | Published - Mar 2001 |
ASJC Scopus Subject Areas
- Business and International Management
- Anthropology
- Arts and Humanities (miscellaneous)
- Economics and Econometrics
- Marketing