| Original language | English |
|---|---|
| Pages (from-to) | 311-328 |
| Number of pages | 18 |
| Journal | Psychology and Marketing |
| Volume | 6 |
| Issue number | 4 |
| DOIs | |
| State | Published - 1989 |
ASJC Scopus Subject Areas
- Applied Psychology
- Marketing
Black and white response to culturally targeted television commercials: A values‐based approach
- Robert E. Pitts
- , D. Joel Whalen
- , Robert O'Keefe
- , Vernon Murray
Research output: Contribution to journal › Article › peer-review