Analyzing hispanic roles in advertising a portrait of an emerging subculture

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	219-240
Number of pages	22
Journal	Current Issues and Research in Advertising
Volume	6
Issue number	1
DOIs	https://doi.org/10.1080/01633392.1983.10505340
State	Published - Mar 1983

ASJC Scopus Subject Areas

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title = "Analyzing hispanic roles in advertising a portrait of an emerging subculture",

author = "Helena Czepiec and Kelly, \{J. Steven\}",

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