@conference{c6a1c602c0c74879913708db78d80b07,
title = "An empirical study of online trust and consumer behavior: Cultural orientation, social norms, and personal innovativeness in information technology",
keywords = "Cultural orientation, E-commerce, Human-computer interaction, Online trust, Personal innovativeness in IT, Social norms",
author = "Yujong Hwang",
year = "2005",
language = "English",
pages = "873--884",
note = "26th International Conference on Information Systems, ICIS 2005 ; Conference date: 11-12-2005 Through 14-12-2005",
}