An empirical investigation of normative, affective, and gender influence on e-commerce systems adoption

Yujong Hwang

An empirical investigation of normative, affective, and gender influence on e-commerce systems adoption

Yujong Hwang

Kyung Hee University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	16th Americas Conference on Information Systems 2010, AMCIS 2010
Pages	2064-2073
Number of pages	10
State	Published - 2010
Event	16th Americas Conference on Information Systems 2010, AMCIS 2010 - Lima, Peru Duration: Aug 12 2010 → Aug 15 2010

Publication series

Name	16th Americas Conference on Information Systems 2010, AMCIS 2010
Volume	3

Conference

Conference	16th Americas Conference on Information Systems 2010, AMCIS 2010
Country/Territory	Peru
City	Lima
Period	8/12/10 → 8/15/10

ASJC Scopus Subject Areas

Computer Science Applications
Computer Networks and Communications
Information Systems
Library and Information Sciences

Keywords

E-commerce
Enjoyment
Gender
Social norms
Technology adoption

Cite this

An empirical investigation of normative, affective, and gender influence on e-commerce systems adoption. / Hwang, Yujong.
16th Americas Conference on Information Systems 2010, AMCIS 2010. 2010. p. 2064-2073 (16th Americas Conference on Information Systems 2010, AMCIS 2010; Vol. 3).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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KW - Enjoyment

KW - Gender

KW - Social norms

KW - Technology adoption

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M3 - Conference contribution

AN - SCOPUS:84870367294

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BT - 16th Americas Conference on Information Systems 2010, AMCIS 2010

T2 - 16th Americas Conference on Information Systems 2010, AMCIS 2010

Y2 - 12 August 2010 through 15 August 2010

ER -

An empirical investigation of normative, affective, and gender influence on e-commerce systems adoption

Publication series

Conference

ASJC Scopus Subject Areas

Keywords

Other files and links

Cite this