| Original language | American English |
|---|---|
| Journal | Journal of Higher Education Theory and Practice |
| Volume | 13 |
| State | Published - May 2013 |
Keywords
- design
- marketing
- behavior
- learning
Disciplines
- Marketing
Lawrence O. Hamer, Robert D. O'Keefe
Research output: Contribution to journal › Article › peer-review
| Original language | American English |
|---|---|
| Journal | Journal of Higher Education Theory and Practice |
| Volume | 13 |
| State | Published - May 2013 |