A model of primary voter behavior.

Bruce I. Newman; Jagdish N. Sheth

doi:10.1086/208506

A model of primary voter behavior.

Research output: Contribution to journal › Article › peer-review

Abstract

Developed and tested a model of voter behavior in a primary election by surveying 839 voters. Actual voting behavior of Ss was predicted on the basis of a primary voter behavior model that involved 7 components: issues and policies, social imagery, emotional feelings, candidate image, current events, personal events, and epistemic issues. Results show a prediction rate of 90% correctly classified. The explanatory and predictive power of the model are compared to the models that use demographic and political involvement data. (30 ref) (PsycINFO Database Record (c) 2016 APA, all rights reserved)

Original language	English
Pages (from-to)	178-187
Number of pages	10
Journal	Journal of Consumer Research
Volume	12
Issue number	2
DOIs	https://doi.org/10.1086/208506
State	Published - Sep 1 1985

Keywords

Voting Behavior
Models

Access to Document

10.1086/208506

Cite this

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