Research output per year
Research output per year
Personal profile
About
Steve Koernig teaches at the undergraduate and graduate level, including courses on Social Media Marketing, Strategic Marketing and Consumer Behavior. Koernig's academic research focuses on social media marketing, services marketing and marketing education. His research has been published in leading academic journals including the Journal of Advertising, Psychology & Marketing, and the Journal of Marketing Education.
He previously served as chair of the department of marketing and as the associate dean overseeing course and program development of the college’s undergraduate and graduate programs.
Education/Academic qualification
PhD, Marketing, University of Illinois at Urbana-Champaign
Award Date: Jun 1 2000
MBA, Marketing, DePaul University
Award Date: Jun 1 1994
BS, Physiology, University of Illinois at Urbana-Champaign
Award Date: Jun 1 1989
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Dazzling Descriptions and Tantalizing Titles: How Simple Versus Complex Course Information Influences Course Selection
Mourey, J., Markley, M. M. & Koernig, S., Apr 2022, In: Journal of Marketing Education. 44, 1, p. 100-112 13 p.Research output: Contribution to journal › Article › peer-review
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Site Selection in Service Organizations: An Empirical Test of the Mills and Margulies Typology of Services
Page, A. L., Koernig, S. K. & Scott, A., 2015, Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, p. 250-259 10 p. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Chapter
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Values-Based Education for Sustainability Marketers: Two Approaches for Enhancing Student Social Consciousness
Markley Rountree, M. & Koernig, S. K., Apr 16 2015, In: Journal of Marketing Education. 37, 1, p. 5-24 20 p.Research output: Contribution to journal › Article › peer-review
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Web 2.0 and marketing education: Explanations and experiential applications
Granitz, N. & Koernig, S. K., Apr 2011, In: Journal of Marketing Education. 33, 1, p. 57-72 16 p.Research output: Contribution to journal › Article › peer-review
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Now it's Personal: Antecedents and outcomes of rapport between business faculty and their students
Granitz, N. A., Koernig, S. K. & Harich, K. R., 2009, In: Journal of Marketing Education. 31, 1, p. 52-65 14 p.Research output: Contribution to journal › Article › peer-review