Geoffrey Durso, PhD

Geoffrey Durso is an assistant professor of marketing in the Driehaus College of Business at DePaul. Previously, Durso was a postdoctoral research fellow in marketing at the Owen Graduate School of Management at Vanderbilt University. His research in social and consumer psychology broadly examines individuals’ evaluations, emotions and social judgments. More specifically, his work focuses on ambivalence, expectations versus reality, and psychological effects of pharmaceutical consumption.

Social Judgment, Consumer Behavior, Attitudes, Persuasion, Ambivalence, Expectations, Power, Indulgence, Radically New Products, Pharmacological-Psychological Interactions